YI Jian • Celine Chong
Food Consulting Service in Penang
Restaurant & café consultant helping Penang F&B brands fix operations and grow profitably. We train your team in your kitchen, standardise recipes, engineer your menu, set up SOPs & costing, and design simple marketing that brings diners back.
Who We Help
Cafés & Restaurants
- High food cost, inconsistent taste, slow service
- Chef turnover, difficult training & onboarding
- Need better pricing & contribution margins
Home-Based & Cloud Kitchens
- Scale home recipes to production batches
- Set up storage, packing, & delivery flows
- Design menu & brand for online platforms
New Owners & Startups
- Dreaming to own a café or small restaurant
- Want systematic recipes your staff can follow
- Need simple promotions that actually convert
Be your own boss and chef — delegate systematic recipes and SOP cards to maintain quality and standard taste.
Food Consulting Services
Live Class at Your Kitchen
- Hands-on prep, cooking, plating & service flow
- Station setup, mise-en-place, speed & hygiene
- Video recap + 1-page SOP for retention
Recipe R&D & “Secret Ingredient” Sourcing
- Signature flavours with precise grams/ml & timing
- Batch prep yields; cold-chain & shelf-life notes
- Supplier list with backups & costing options
Menu Engineering & Costing
- Contribution margin by SKU, smart price ladders
- KPI dashboard: food cost, labour, waste
- Keep-tweak-drop decisions from sales mix
Operations & SOP Setup
- Prep lists, par levels, ordering cycles
- Storage, packing & delivery procedures
- Cleaning, maintenance & safety routines
Staff Training & Education
- Role-based onboarding checklists
- Service recovery & upselling scripts
- Weekly practice drills & refresher plans
Marketing & Local Growth
- Penang-focused promo calendar & bundles
- Google Business Profile & delivery platforms
- Photo/video brief for social campaigns
Intensive Practical Business Cooking Classes
- Intro to essential food ingredients
- Hands-on cutting, planning & cooking
- Food management for storage & packing
- Mass production procedures & yields
- Art of presentation & portion mapping
- Station cleaning & maintenance
- Menu design and pricing tactics
- Lifetime consultation (home & business)
Seats are limited — message us on WhatsApp to join the next intake.
How We Work
1
Free Call (20 mins)
Goals, menu, bottlenecks.
2
On-Site Audit
Walk-through, tasting, costing review.
3
Action Plan
SOPs, recipe pack, training schedule, marketing plan.
4
Implementation
Live classes, supplier setup, soft-launch support.
5
Follow-Up
Two weeks of remote support to lock results in.
Expected Outcomes
- Faster prep, consistent taste & fewer complaints
- Clear cost targets and healthier margins
- Staff onboarded 2× faster with SOP cards
- Repeat business from focused local marketing
Ready to talk?
Send us your current menu, top 5 sellers, pain points, and goals. We’ll propose a practical 2–4 week plan you can start immediately.